What is SEO? Why is it important?

What is SEO? Why is it important?

SEO & It’s Importance

Search Engine Optimization, more commonly known as SEO, is the process that optimizes your website to get more traffic from a search engine (i.e Google, Bing) results page. This traffic is organic, meaning you don’t have to pay anyone to get these visitors to your website.

Proper SEO can make your website appear more attractive to search engines. As a result, your website might get displayed on the top results for a search for a specific keyword. Getting into the first page of search engines can boost the traffic to your website exponentially!

SEO 101: The Basics

Search engines like Google and Bing employ ‘spiders’ that crawl through different websites. In simple terms, the search engines scan websites to understand it is about. This helps to deliver the most relevant search results when you search for a specific topic or a keyword. Moreover, search engines like Google can scan the website to find out how user-friendly it is. The easier to navigate and read a website, the higher the ranking it achieves in search results.

Even though search engines like Google’s algorithm is a secret, there is a pretty good idea about the important factors for rankings in search results.

We can divide these factors into two categories – on-page SEO factors and off-page SEO factors.

The factors that you can influence from within your actual website are the on-page SEO factors. These factors can include the quality of your code, site speed, your website structure and the quality of the writing on your website.

There are also off-page factors that determine how high your website will appear in the search results. These can range from links from the number and quality of links pointing towards your site to social media attention. While these factors are harder to control, you could take steps to ensure you are not lacking in the off-page SEO department.

Importance of SEO

SEO lets you target people who are looking for the products or services you offer. It includes strategies, techniques, and tactics to increase traffic from the free, organic, or natural search results on search engines (SERPs) like Google, Bing, and Yahoo by obtaining a high-ranking placement on the search results.

SEO is more important than ever because people tend to trust organic results more than paid search results. More than 70 percent of links that search users click on are organic results. Moreover, 70 percent to 80 percent of search users ignore paid search ads!

The majority of the people are not clicking past the first page of search results. If you want to get free and organic traffic to your website, there is no alternative to ranking high on search engines.

SEO Approach of Blue 16 Media

At Blue 16 Media, we practice holistic SEO, meaning that we do not rely on underhanded tactics to trick Google. Our goal is to build and maintain the best possible website. We believe that ranking will come automatically if your website is of extremely high quality. Using a sustainable long-term strategy is more beneficial for everyone since Google wants to get its users to the right place.

Google is in the business of making money. They have to make sure that people keep using their search engine. Showing relevant results is their bread and butter. This means that if your website is the best in your niche, Google will rank it high up in the search results.

You will need effective and efficient SEO if you want to keep a high rank on search engines consistently. At Blue 16 Media, our holistic approach will focus on every aspect of your website and its marketing. Contact us today to learn more about how we can deliver superior SEO in Virginia and beyond.

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