2020 will mark the highest competition ever to get into the first page of search results. It’s time to rethink your approach to SEO. Because websites now must meet strict criteria set the Search Engines. With the ever-changing SEO landscape, there is no alternative to knowing what SEO trends are on the horizon. Here are the SEO best practices for 2020 to secure top rankings on Google:
- Mobile-friendly Website
- Use of Other Search Engines
- Excellent Digital Experiences
- Website Optimized for Voice Search
1. Content-Length Is More Important Than Ever
Websites that contain high-quality content usually get more visibility today. But why is that? Well, the fact is that internet users wish to get all the data they need from a single reliable source.
Research has shown that pages that have articles of 2,000 or more words usually get more readers than an article with fewer words. Yet, high word count isn’t enough. The content must be broad and rich enough to answer all the questions users want. and be able to address closely-related questions.
2. Make Your Website Mobile-friendly
Mobile-friendly websites are the future. People nowadays are using the internet from their mobile devices more than ever. If your website is not developed and optimized for a fluent mobile experience, you might turn your potential customers away.
An internet site that does not have a mobile version may lose most of its users. Mobile web pages will grow more popular in 2020. Moreover, a large number of people around the world are still to obtain smartphones. As a result, more cell phone towers are being built with better connectivity. This, in turn, will give more people access to the internet through their mobile devices.
3.Use of Other Search Engines
Google is the best internet search engine available. But are there other search engines that compete with Google?
While it’s unlikely that Google will lose its popularity. There are other search engines out there that people use regularly. Other search-enabled platforms like Amazon, need you to optimize your content based on their standards. So does smaller search engines like YouTube, DuckDuckGo, and Bing.
Thus, before posting any content on your website, make sure that you can have a good rating on other platforms.
4. Users Demand Excellent Digital Experiences
The first impression matters the most when it comes to website user experience. Most of the internet users leave a website if it does not load in a few seconds. This is a very important factor in the world of SEO.
The navigation should be logical and easy to understand, for example, never use words or idioms that are unfamiliar to your audience. Although you may think this is creative or clever, you have to put yourselves in your viewer’s shoes. Would they understand what you mean in a split-second? If not, they’ll bounce from your web page and return to the search engine results pages (SERP). High bounce rates will impact your search rankings. These little problems can cause a difference between your webpage is in the top positions of a search engine or not.
5. Websites Optimize for Voice Search
Before the invention of internet-capable smartphones, people searched on their desktop computers. Keywords were born from this behavior. And now, with the growth of using new-gen mobile devices, voice searches are becoming a popular trend. These searches are not only done on phones, but also on home voice assistants like the Amazon Echo, Google Home, etc.
Knowing how to optimize your website for voice search can help you generate more organic traffic if you understand and install conversational searches into your SEO strategy.
If you’re already familiar with these trends, then that’s great because in 2020 it’s time to double-down on them so you can generate more targeted traffic from Google.
SEO is more important than ever today for businesses irrespective of the industry. Although this doesn’t refer only to the use of keywords—it also entails optimizing content for users.
After all, Google is a search engine that processes information based on how search users behave. And it’s getting more accurate, which means that each year new trends appear that change the way information on the internet. This ensures that all users can get their questions answered in a matter of minutes.
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