The importance of Digital Marketing in 2022

Let’s face the modern reality, people are using the internet more than ever nowadays. Lately when consumers are trying to find a new product, business or service, they are heading to search engines and social media to find out more about them.

This is why digital marketing is highly important in today’s age. It helps focus on targeted audiences with a global reach, unlike “traditional” marketing, bringing in high revenue with little investment.

So if you are still not marketing yourself online then you are going to find it very difficult to drive sales and increase your brand presence. By investing in digital marketing, you are helping your business flourish.

In this blog entry we will cover why digital marketing is key to your business growth and success. Now keep reading to learn more about why it’s time for your company to adopt an online marketing strategy.


As the Word says “digital marketing” refers to the digital online world and this is one of the most important reasons why you should be worrying about your online presence, since it is where most people spend their time. It’s become an essential part of everyday life to conduct searches, check social media, and purchase products online. You can’t ignore the fact that your customers are online and so is your competition.

You don’t want to be left behind when it comes to business technology, which involves getting exposure in the digital world. Many of your competitors have already taken advantage of all digital marketing has to offer.

If you want your business to compete with others, you have to do what your competitors are doing and even more to stand out from the rest. This is also a good digital marketing strategy called “benchmarking”.

It is cost effective

Digital marketing doesn’t have to be that expensive, don’t let people trick you. Your beginning steps require barely any initial investment and this is one of the reasons why it is great for small businesses. Most digital marketing tools offer basic features free of cost and it’s only a matter of discovering your business needs.

You can also use your social media to drive attention to your business by creating a series of posts that are on a trending topic and relate to your campaign or brand. Furthermore social media will help generate traffic to your diverse platforms, such as your website.

Measurable Results 

With digital marketing small, medium and big businesses can have real-time measurable results. This way makes it easy to analyze the effectiveness of your campaigns accordingly to formulate strategies.

Without mentioning that companies can increase their revenue with digital media by investing in ads and thus, increasing effective conversions.

Create connections

Ever thought of how Facebook bought Instagram? In digital marketing it’s very common to create successful networking. You can easily reach out to other businesses for collaborations and influencers for promotion. These strategies give you a major exhibition to other audiences and niches that may be looking for your services or products.

Customer loyalty

Digital marketing has an infinite number of ways to engage with all your clients or customers in ways that they’ll never forget. Want your clients to stick with you and not go with the competition? It’s all about creating a connection and improving their customer experience.

Now the question is: how do I do that? Easy, you can stay connected to them through a weekly newsletter, email campaigns and online communities.

Boosts brand awareness

Sometimes a user is not ready to become a customer the first time they come into contact with your brand, but that doesn’t mean they won’t remember your company in the future. Internet marketing can position your company as an authority in your field. They may even recommend you to friends, family members, or business contacts who need your service and

Also the more visible you are online as a business, the more chances you have of people knowing what you do and turning into a client themselves.



If you’re looking to get started into digital marketing, the best time to strike is now.

At Blue 16 Media we will walk you through what you need to get started with web design, SEO and content creation for your business while generating more leads, opportunities and revenue. Book a consultation and we’ll be happy to chat with you!  

If you are an entrepreneur, business owner or start-up don’t don’t miss out our Podcast Powered by Blue 16 Media & Hosted by Gresham W. Harkless Jr for more tips and marketing resources.

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