Lately the digital era has reached all industries, and lawyers are no exception. Client acquisition strategies have changed and new opportunities to increase business growth have appeared for those lawyers who are willing to innovate.
In this post we summarize the most frequent mistakes that law firms make in their SEO strategy. Want to know if you are making these mistakes? Keep on reading.
1. Not keeping your information up to date
Google My Business is the directory of companies that Google has, which includes all the available information to Google for each business in the world.
Therefore this information is used for search results, maps, collecting opening hours, contact details, and other useful information when it comes to positioning and providing public exposure to your business.
2. Your firm does not appear on Google Maps
Another very common mistake is not showing your law firm on Google Maps.
This, which is very simple and can be done from your Google My Business file, is basic and necessary.
The last thing you want is for someone who is interested in knowing how to get to your law firm to not find it because you have not provided the correct information on the search engines.
3. Not paying attention to your online reviews
Think about the times you’re looking to book a restaurant, a hotel or an apartment online, you look for those with the best ratings, right?
The same happens with clients who are looking for the best law firm out there for their case. If a potential client searches for reviews of your firm and comes across negative reviews, it will be more of a loss.
4. Not having a proper optimized website
This is what we mean when we say that it is not positive for a website to be non-mobile friendly.
Your website should be a converting one at all times. Investing in a well optimized website it’s gonna give you the chances of improving your ROI and ranking higher on the search engines.
5. Not having a defined and strong strategy
Pay attention to different strategies to follow to get traffic for your site.
The most profitable channel in the medium and long term to get traffic, and therefore customers, is organic search engine positioning.
Organic positioning is especially valuable for a lawyer because it allows you to attract clients at no cost, unlike most Internet client acquisition channels that will require a pay per click (in the case of Google Adwords, for example) or a payment per click.
Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is ‘You Are a Media Company: developing a marketing strategy to connect with your target and reach your goals’.
If you want to know more about how SEO positioning works for lawyers and how to benefit from it to get more clients, visit us at legalwebshop.com for more information.
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