The new Google Analytics 4 is coming here and we wanted to put together some resources that we will come back and update as we have more and more information to share about Google Analytics. Google Analytics 4 is replacing Universal Analytics. Universal Analytics Property will stop processing hits and analytics on July 1, 2023. Google (and we are too) is recommending that you convert as soon as possible largely because the legacy analytics will not be available.

If you need help converting to Google Analytics 4, reach out to us and we can help.

Read more from Google and come back to this post for more updates

Last updated 12/2/22

More Resources

• Introduction to Google Analytics 4 (Developer Google Analytics)
• Prepare for the future with Google Analytics 4 (Google Marketing Platform) 
• Get to Know Google Analytics 4: A Complete Guide (Search Engine Journal)
• An In-Depth Guide to Google Analytics 4 (Neil Patel)