The social media landscape is changing at a fast pace. It’s more important than ever to keep up with the latest trends every year. This will ensure that your business is still relevant and successful. It’s the ideal time to review your existing social media marketing strategy to find what works. Let us take a look at the trends that will affect the future of social media marketing.

The Importance of Engagement

Social media is incomplete without engagement. For example, the change in Facebook’s algorithm emphasizes meaningful interactions. This means that content with genuine conversations has become more favored.

To improve organic reach, content needs to be engaging. The audience should find it appealing and interesting. Whereas, It’s not enough to ask people to like, share, and comment on your posts. Authentic content is the key to success.

The Rise of Groups

Nowadays, facebook groups have new features such as live videos, story updates, and participation as a business page. With the changes in the algorithm of Facebook, Groups have become the go-to place to connect with your audience.

Similarly, Instagram influencers have started making their profiles private. This is to avoid the effects of the Instagram algorithm. It also improves the growth rate than keeping it open.

On the other hand, Instagram Stories also have a “Close Friends” feature. This helps brands to showcase their Stories to a select few people to give an insider look. Besides, this can even give people a more exclusive feel to see these Stories too.

Influencer Marketing

Influencer marketing has become popular on social media. As a result, people with thousands of followers can leverage their audiences. They can also collaborate with brands.

Big Influencers are becoming expensive for brands. This has led to the rise of micro-influencers.

Micro-influencers have fewer followers than big influencers. But they have the advantage of higher engagement with their audience. Additionally, they charge less than popular influencers for sponsored content. This makes it affordable for brands to collaborate with them. They can also promote their products or services to the audiences of the influencers.

Transparency

There were some massive privacy issues in the year 2018. According to Sprout Social, only 55% of customers felt that brands were transparent to some extent on social media. On the other hand, only 15% of them felt that they were very transparent.

These powerful statistics show how important transparency on social media is. The greater your transparency on social media, the more consumers trust you. And trust can translate into greater sales. That said, transparency is the way ahead in the future of social media marketing.

Driving Sales Through Social Media

It is a matter of fact that social media has long been used to generate engagement and sales. Brands had all the necessary tools to promote their products on social media to get sales.

With Facebook Pixel, it is possible to chart out the buyer journey as well. According to Kleiner Perkins, about 55% of people who found a product on social media purchased it later. Facebook is the leading platform for product discovery among all social media platforms. Moreover, Instagram and Pinterest are catching up on this trend as well.

Conclusion

Nowadays, social media has evolved into a great tool for marketing. Again, the social media landscape is changing at a quick pace. This makes it important for you to keep up with the latest trends. Contact Blue16Media as it is dedicated to serving organizations, businesses, entrepreneurs and other members of the business community. However, Blue16Media provides support through creative and innovative products and services to help organizations improve, grow and develop. Call at (844) 925-8316 for more information or book a Free Consultation to take your business to the next level.

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